Jollibee, Las Vegas
Tony Tan Caktiong is the owner of Jollibee Food Group of Companies. Jollibee started as two ice cream parlors in 1975. At that time, he was taking up chemical engineering at the University of Santo Tomas and was set to graduate in April, and then to marry his girlfriend soon after. He wanted to work as an engineer, but come graduation time he changed his mind.
He had a field trip to Magnolia where he saw a poster looking for franchisees, and he thought it would be nice selling ice cream to make money. He wanted to go into business. But the restaurant business wasn't exactly new to him back then, because when they were still small his father was a chef operating in a Chinese restaurant in Davao City, at early his father taught him to help out by cleaning tables and getting water to customers.
He opened two ice cream stores at the same time in May, 1975. He put up at Cubao Ice Cream House near the Coronet Theater, and Quiapo Ice Cream House beside the bridge - the one going to Ilalim - near a Mercury Drug outlet. They opened and closed the stores themselves and became cashiers, waiters and the same time a store managers.
He started with ice cream. Then after two years he offered chicken and hamburger sandwiches, because his customers were telling them that they didn't want to be eating ice cream all the time. He with his children the whole family prepared the food in the back kitchen, and soon he noticed that people were lining up more for hamburgers than for the ice cream. Then year 1978, when he has already had six ice cream parlors, he asked himself: Why don't' change into a hamburger house?
That was also the time he decided to incorporate and realized that he needs a brand name. He looked for a symbol that would represent the group, and because he was very impressed with Disneyland characters, he decided the bee figure. The bee is a busy creature that produces honey - one of life's sweetest things. He thought it would be a very good symbol to represent everybody. He decided that he would be very busy and happy at the same time because, if he were busy but not happy, it wouldn't be worth it. That's why he put the word jolly and just changed the "y" to "i" to form a brand name. That's how he came up the name JOLLIBEE.
He opened two ice cream stores at the same time in May, 1975. He put up at Cubao Ice Cream House near the Coronet Theater, and Quiapo Ice Cream House beside the bridge - the one going to Ilalim - near a Mercury Drug outlet. They opened and closed the stores themselves and became cashiers, waiters and the same time a store managers.
He started with ice cream. Then after two years he offered chicken and hamburger sandwiches, because his customers were telling them that they didn't want to be eating ice cream all the time. He with his children the whole family prepared the food in the back kitchen, and soon he noticed that people were lining up more for hamburgers than for the ice cream. Then year 1978, when he has already had six ice cream parlors, he asked himself: Why don't' change into a hamburger house?
That was also the time he decided to incorporate and realized that he needs a brand name. He looked for a symbol that would represent the group, and because he was very impressed with Disneyland characters, he decided the bee figure. The bee is a busy creature that produces honey - one of life's sweetest things. He thought it would be a very good symbol to represent everybody. He decided that he would be very busy and happy at the same time because, if he were busy but not happy, it wouldn't be worth it. That's why he put the word jolly and just changed the "y" to "i" to form a brand name. That's how he came up the name JOLLIBEE.
Jollibee Hongkong
The company is getting bigger and bigger, until he opened branches outside the Philippines. Jollibee now are available in 50 branches in 5 counties namely: Unites States, Hongkong , China, Brunei, Vietnam and Saudi Arabia. He already owned Chowking, Greenwich and Delifrance and these company doing well.
Thirty five years ago he didn't have a firm vision that he would be number one, but he had a rough vision that he would go outside the Philippines. He also had a goal to care of his customers and employees and to enjoy what there doing. Once he did all these things the profit would come.
Thirty five years ago he didn't have a firm vision that he would be number one, but he had a rough vision that he would go outside the Philippines. He also had a goal to care of his customers and employees and to enjoy what there doing. Once he did all these things the profit would come.
Secret of His Success
The secret success of Tony Tan Caktiong is SHARING. He said "We share our success with people; we give good compensation; we share any honor that comes our way". Actually, this idea of sharing didn't come from him. It comes to his friend. Sharing your blessing helps a lot. God will bless you when you share.
Don't You know that . . .
In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange and the only hamburger chain in the world to break McDonald's monopoly of the local market; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines.
Continue Reading Success Stories . . .
Continue Reading Success Stories . . .
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